Hungary Introduces EASA's AdEthics Influencer Training Amid Strong Regulatory Oversight
| Published date | 08 October 2025 |
| Subject Matter | Antitrust/Competition Law, Media, Telecoms, IT, Entertainment, Antitrust, EU Competition , Advertising, Marketing & Branding |
| Law Firm | Global Advertising Lawyers Alliance (GALA) |
| Author | Dr. Anikó Keller (Szecskay Attorneys At Law) and Viktor Halupka |
The Self-Regulatory Advertising Board ('RT) has launched the adEthics: Training and Certification for Responsible Influencer Marketing program in Hungary, making the country one of the first in the EU to adopt the European Advertising Standards Alliance's (EASA) initiative.
The program comes at a timely moment: the Hungarian Competition Authority (GVH) has been taking an increasingly firm stance against influencer marketing infringements, particularly where sponsored content is not clearly disclosed as...
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