The Argentine Secretariat of Industry and Commerce has enacted Resolution No. 12/2024, a pivotal regulation that aims to enhance transparency and fairness in advertising practices. Effective from May 2024, this new mandate requires all advertisements to clearly and accessibly disclose essential information about products and services.
Resolution No. 12/2024 of the Secretariat of Industry and Commerce (“Resolution”), published in the Official Gazette on April 24, 2024, provides for certain rules related to the advertising of goods and services, as follows:
- Information on the scope and validity of the offer as well as the name address and tax identification number of the relevant business must be provided in the advertisement using legible and clear characters.
- The advertising must inform the essential features of the product, the conditions of sale and the remaining stock through a website or toll-free...
