LS Presents: Automotive Advertising Training

Published date08 March 2022
Subject MatterMedia, Telecoms, IT, Entertainment, Tax, Advertising, Marketing & Branding, Sales Taxes: VAT, GST
Law FirmGlobal Advertising Lawyers Alliance (GALA)
AuthorGeraint Lloyd-Taylor (Lewis Silkin - AdLaw) and Brinsley Dresden (Lewis Silkin)

Training

Automotive advertising is a red hot topic in the UK. This already competitive sector is having to meet new challenges, from exciting new technologies, to increased competition, supply issues, the need to showcase environmental credentials, and new ways of buying and selling cars. All the while, the ASA is keeping a close eye on this sector with a view to better protecting consumers.

In this, our first sector-specific LS Presents training session, we will look into the current challenges faced by the automotive sector, focusing on the hot-button issues for the ASA.

Why attend?

In order to have a successful automotive marketing campaign, it is vital that you understand the different challenges. Using a range of examples and case studies throughout the session, we will discuss:

  • Motoring-specific rules in the CAP & BCAP codes
  • The latest ASA decisions
  • Pricing and offers
  • The latest fuel economy and emission rules
  • Environmental claims

Who should attend?

This session...

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