Milagros Mendoza, Asociada de nuestra Área Administrativa, escribe acerca de los Programas de Cumplimiento de las Normas de Libre Competencia.
Published date | 21 July 2020 |
Law Firm | Rubio Leguía Normand |
Author | Milagros Mendoza |
A río revuelto, ganancia de precavidos: Como lograr que las estrategias comerciales no traspasen el límite de las normas de libre competencia y con ello generar ahorros significativos en tiempos de post – pandemia
El COVID 19, así como las medidas de prevención y control que vienen siendo adoptadas por el Gobierno con la finalidad de mitigar su contagio, han tenido, tienen y tendrán efectos significativos sobre las personas y empresas. Esto sin duda implica que los años venideros serán retadores para todos, tanto a nivel interno como mundial. Así, las empresas – independientemente de su tamaño, giro, experiencia y espaldas financieras – se han visto obligadas a reevaluar sus gastos, costos, ingresos, puestos de trabajo, proyectos y la continuidad o cambio de sus actividades económicas.
En este contexto, uno de los temas a considerar por parte de las empresas es el manejo de sus relaciones comerciales, tanto con sus proveedores, clientes y competidores, ello con la finalidad de que las transacciones sean más eficientes y rentables. Y es aquí donde – en la práctica y muchas veces de manera casi inadvertida – una estrategia comercial (individual o concertada con otras empresas) puede colindar peligrosamente con prácticas anticompetitivas, exponiendo a las empresas a multas sumamente altas, responsabilidad personal y patrimonial de sus directivos y afectación importante a su reputación.
En tiempos de especulación de precios, requerimientos por parte de la población de proteccionismo estatal, falta de abastecimiento y problemas logísticos, las posibles afectaciones a la libre competencia están siendo vigiladas muy de cerca por INDECOPI, la opinión pública e inclusive el Congreso de la República, como se puede denotar en sus recientes iniciativas legislativas. Considerando este escenario y la crisis económica que viviremos, resulta no sólo razonable sino necesario que las empresas (i) tengan claro cuáles son sus límites en materia de conductas anticompetitivas; (ii) como evitar su afectación; y, (iii) designen a las personas encargadas de verificar que dichos límites no se traspasen; esto con la finalidad de mitigar importantes riesgos y reducir costos.
Para ello, una herramienta fundamental son los Programas de Cumplimiento de las Normas de Libre Competencia (en adelante, los “Programas”), los cuales son un mecanismo de autorregulación que pueden usar las empresas para garantizar el cumplimiento de la normativa peruana de libre competencia. El presente artículo tiene por finalidad describir la importancia de este mecanismo y sus características, para lo cual previamente se hará un...
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