New Front-Of-Pack Labeling Of Food Law In Argentina

Published date17 November 2021
Subject MatterMedia, Telecoms, IT, Entertainment, Food, Drugs, Healthcare, Life Sciences, Advertising, Marketing & Branding, Food and Drugs Law
Law FirmGlobal Advertising Lawyers Alliance (GALA)
AuthorFranco Raffinetti (Bruchou, Fernandez Madero & Lombardi)

On October 26, 2021, the Front-of-Pack Labeling of Food bill was signed into Law by the National Congress. Last Friday, the Law was published in the Official Gazette and the deadline for its entry into force has begun.

The Front-of-Pack Labeling of Food Law ("The Law") seeks to guarantee the right to health and adequate food, mainly through simple and comprehensible nutritional information on packaged food and soft drinks, and warnings about the excess of certain components.

All persons (human or legal) who manufacture, produce, prepare, fractionate, package, commission to package or manufacture, distribute, commercialise, or import food or beverages, who have placed their brand or who are part of the marketing chain of food and soft drinks for human consumption in Argentine territory will be subject to the Law.

Moreover, the Law states that food and soft drinks, packaged in the absence of the customer and marketed in our territory, must include an indelible warning stamp on the front side for each critical nutrient in excess. This, provided that in their final composition the content of critical nutrients and their energy value exceeds the values established in accordance with the Law.

The warning stamp shall have the form of a black octagon with a wide border and white capital letters. The seal size shall cover at least 5% of the package's main front.

The enactment of this Law will have significant consequences in terms of legal advertising and marketing. Article 10 establishes that all forms of advertising, promotion and sponsorship of packaged food and soft drinks containing at least one warning label and which are specifically targeted at children and adolescents, are prohibited.

In addition, in all other cases that...

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