New Guidance On Product Placement In Hungary
In accordance with Directive 2010/13/EU ("Audiovisual Media Services Directive"), product placement is permitted under Hungarian law (Act CLXXXV of 2010 on Media Services and Mass Media – "Media Act"), subject to a number of safeguards. Over the summer the Media Council of the Hungarian Media and Infocommunications Authority (Médiatanács) has issued a guidance to assist broadcasters in interpreting and applying the new rules.
The most important provisions of the Product Placement Guidance are as follows:
The Media Act allows product placement in certain programmes, including entertainment and sport. The Guidance describes the scope of...
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