Plagiarism In Advertising Law
Advertising agencies that make imitation or adaptation of work of others are producing what is illegal, therefore immoral and unethical.
In a recent case, Dentsu Utama, a Malaysian advertising agency, was accused of plagiarizing the artwork of British designer, Tom Anders. The ad agency however, has vehemently defended these accusations. The artwork by Dentsu Utama was for a World Wildlife Foundation (WWF) advertisement campaign which went on to win a prestigious award for advertising.
The respective artworks are shown...
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