'The Neuromarketing' A Modern Strategy For The Consumer Rights

For a better understanding of this subject, we must understand that neuromarketing is the application of neuroscience techniques to marketing. The main objective is to learn and understand the levels of attention that people show to different stimulants in which they are subject.

It is about explaining the behavior of people from the base of their neural activity.

It is consider as an consumer, according to the Costa Rican Consumer Protection and Competition Promotion Law, any person or entity de facto or de jure, who, as final recipient, acquires, enjoys or uses the goods or services, or receives information or proposals for it.

The most important ground of legal...