Your Brand Is Your Truth

Published date17 March 2022
Subject MatterCorporate/Commercial Law, Media, Telecoms, IT, Entertainment, Corporate and Company Law, Advertising, Marketing & Branding
Law FirmMJ Hudson
AuthorMr Kyle Dunn

The concept of your brand is a tricky one. Most people stumble around it. Is it your unique selling proposition? Not really. Is it what you aspire to be? A little bit. Is it the articulation of your values? Perhaps. Whatever brand is, it is damn hard to pin down.

To offer some guidance on the subject, think of your brand as your truth. Distill down everything you are, everything you want to be and the value you create for your clients into its purest, most simple form. To accomplish this, think about the last thing you want to say before a meeting wraps. Imagine running a marathon, getting over the line, absolutely exhausted, and explaining your business. Your quintessential truth is unguarded, raw and basic. There can't be complexity to it. It isn't about your strategy, your experience, or your performance. It is deeper, more powerful and harder hitting.

For an example, one our truths. we are courageous. That's it. Off the tongue, it may feel over simplistic. However, when you let the comment hang, when you let it settle, there is "biggness" there. Furthermore, it sets up a very personal conversation. Such as, we aren't afraid of the unknown, we are prepared to challenge tradition, and we won't back down. Are these traits important for a marketing organization. you tell me? More importantly, I am not overly concerned if...

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