Advertisement Of Tobacco Products In Paraguay: Are We Heading Towards A Plain Packaging Measure?

Following the current global trend and pursuant to the obligations Paraguay assumed with the signing and ratification of the WHO Framework Convention on Tobacco Control, in December 2015 a new law was sanctioned regulating different aspects of the consumption and advertisement of tobacco and tobacco products, as well as an increase in the applicable tax. The objective of such piece of legislation is the establishment of the measures necessary for the protection of human health with respect to the health, social, environmental and economic consequences that may derive from the consumption of tobacco and the exposure to the smoke produced by tobacco products, for example, the reduction in the consumption of tobacco products, regulation of contents of tobacco products as well as their advertisement, labelling and packaging, among other.

For such objectives, various measures regarding the sales/commercialization, advertisement, labelling, packaging, etc., have been introduced, which are briefly summarized below:

Sales: Sales or provision...