Brand New Code Of Influencer Marketing Released In Slovakia

• Published date: 29 September 2022
• Subject Matter: Media, Telecoms, IT, Entertainment, Advertising, Marketing & Branding, Social Media
• Law Firm: Global Advertising Lawyers Alliance (GALA)
• Author: Mr Dusan Nitschneider (Nitschneider) and Peter Marci' (Nitschneider )

After months of preparations, IAB Slovakia together with the Association of Digital Marketing Agencies (ADMA) finally released and officially presented a brand new Code of Influencer Marketing that contains a set of rules for social media influencers and marketers who benefit from this popular marketing channel in Slovakia.

The new Code aims to address some wrong practices of influencers and help influencers and marketers act ethically and responsibly in their online campaigns.

The Code requires that any paid collaboration be duly endorsed in order to avoid confusion between the influencer's original and promotional content. In addition, the Code highlights some unwanted advertising practices, including, for example, fake reviews, unsubstantiated health claims or abuse of children's trust.

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