CAP Reignites E-Cigarette Debate By Relaxing Rules On Television Advertising
Last week the Committee of Advertising Practice (CAP) announced relaxed regulations for advertising e-cigarettes through television broadcasting. From November, advertisers will be able to show their e-cigarette products on television having previously been banned from doing so. The introduction of the new rules has largely been welcomed with many finding previous rules unclear and inconsistent. Health charity, Ash, claimed it was satisfied with the news overall but disappointed that...
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