Diferencia entre Marca, Nombre Comercial y Nombre Personal
| Author | Ignacio Sánchez Echagüe |
| Published date | 17 July 2017 |
| Date | 17 July 2017 |
| Law Firm | Marval O'Farrell Mairal |
La actora, Alberto Merlo e Hijo SA (Alberto Merlo), es una empresa que se dedica al negocio inmobiliario. En este juicio había demandado el cese de uso de la marca “MERLO” y el cese de la denominación “Merlo” para distinguir servicios de corredor inmobiliario por el demandado Raúl Héctor Merlo (Raúl Merlo). La acción se sustentó en la titularidad de la marca “MERLO” (mixta), en las clases 35, 36 y 42.
La actora también pidió la medida cautelar dispuesta en el artículo 50 del Acuerdo ADPIC, exigiendo el cese de uso y promoción de las denominaciones “Raúl Merlo”, “R. Merlo” y “Merlo”, así como también su uso en cuanto estuvieran incluidas en los sitios remax.com y remaxayres.com.ar. Invocó, como sustento de su pedido, el emblemático fallo...
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