Exigencias en la exportación de servicios en la economía digital
Published date | 06 January 2022 |
Author | Andres Pumarino |
La pandemia nos ha dejado diversos problemas pero también nos abrió oportunidades increíbles, nos dimos cuenta que podamos salir fuera de Chile y que podemos exporta no solo productos también servicios. Es así como las exportaciones de servicios sumaron US$ 1.236 millones, anotando un alza del 30% en comparación del 2020. La cifra también es 15% superior a todo lo exportado en 2020 (US$ 1.075 millones) y es el valor más alto desde que hay registro. Una las áreas que tiene más potencial es la de los servicios tecnológicos, que experimentaron un el alza de los envíos de servicios financieros, logísticos, publicidad, animación, estudios de mercado, audiovisuales y asesorías. Las exportaciones de servicios tecnológicos lograron récord en 2021 por pandemia. Según cifras entregadas por la Subsecretaría de Relaciones Económicas Internacionales (Subrei), las exportaciones de Tics acumulan ventas al exterior por US$ 474 millones a noviembre, lo que es más del doble de lo enviado en 2020, y supera por lejos todos los registros al cierre de años anteriores.
Este es el mundo del ecosistema digital que debemos ser capaces de abordar para dar pronta respuesta a los requerimiento que hoy son globales. Nuestro mercado no solo es Chile sino que el mundo entero y debemos ser capaces de utilizar de manera ágil los diversos acuerdos internacionales que nuestro país ha firmado en los últimos años. Ahora es cuando debemos ser visionarios y ágiles para enfrentar el desafío de encontrar nuevos clientes en el ecosistema digital que la pandemia ha instalado a nivel global.
Para salir al exterior debemos estar preparados, la vitrina de la empresa es su página web, el activo más valioso que tienen son los datos, pero nuestro país tiene aquí un desafío...
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