Finding The Capabilities Representing The Real Value Of The Business

• Published date: 04 April 2023
• Subject Matter: Corporate/Commercial Law, Strategy, Technology, Corporate and Company Law, Knowledge Management, New Technology
• Law Firm: Rouse
• Author: Mr Erik Oskarsson, Thomas Randes and Hannes Ludvigsson

Overview

Rouse Consultancy were approached to lead the process of evaluating and shortlisting future business growth opportunities achieved by defining and evaluating the current market factors including control strategies and in vital combination with competitor analysis resulting in actionable strategies for future focus in terms of growth through collaborations, sales strategies and R&D. The innovation was an engine lubrication technology with the potential to reduce the production of more than 200,000 road tankers of virgin oil from being produced, every year. The revolutionary technology is fuel agnostic and the aim is of course to create a new standard for commercial and private vehicles globally.

The client was at a point where opportunities in the market arose fast as a result of the great success the innovation received. It was of vital importance to make long term strategic decisions by finding the best growth opportunities for the new technology. Great success is of course beneficial, but growing at the pace of a demanding market whilst still keeping integral parts of the business in check is, often, a challenge.

Our approach

The opportunities for growth were many, as a result of the significant interest in the innovation and increasing market demand, and the client needed a consolidated report on the opportunities and subsequently an analysis of the same, as well as a tangible recommendation based on facts and evidence. Over a number of weeks, the Rouse team worked closely together with the client analysing the technology and market factors. This resulted in an understanding of the underlying know-how, and an understanding of its potential in relation to a...