FTC vs Amazon: los algoritmos y la formación de precios
Published date | 17 October 2023 |
Law Firm | Ibarra Rimón |
En 2017 Lina Khan, quien para entonces era una estudiante en la Facultad de Leyes de la Universidad de Yale, escribió un artículo titulado “la paradoja antimonopolio de Amazon”.
Este texto, que fue considerado como un hito en materia de derecho de la competencia, cuestionó la estructura y las practicas desplegadas por esa compañía y llevo a álgidas discusiones en los círculos académicos en torno de la verdadera finalidad de las normas de competencia.
Se dice que el escrito de Khan le dio un nuevos aires y vitalidad a lo que se conoce como el movimiento “neo brandesiano”
Bajo la administración del presidente Joe Biden, Khan fue nombrada presidente de la Comisión Federal del Comercio (FTC) autoridad que, el pasado 26 de septiembre demandó a Amazon, ante una corte federal del estado de Washington.
Arguyó la Comisión que esa compañía había abusado de su posición dominante, en el mercado de las ventas en línea (online retail), al privilegiar, en sus plataformas, la venta de sus productos sobre las de sus competidores, y al castigar a los comerciantes que ofrecieran sus productos, a través de portales rivales, a un menor precio de los que vendían en Amazon.
Asimismo, afirmó que el demandado impedía a los vendedores referidos que aparecieran en los resultados de búsqueda de esa plataforma, (los invisibilizaba) como represalia a la práctica antes enunciada, conducta que es abiertamente contraria a las leyes de competencia y perjudicaba a los consumidores.
La FTC acusó además a Amazon de usar un algoritmo secreto denominado “Project Nessie”, con el fin de fijar el monto del incremento de los precios en aras de que los competidores, que utilizaban esa plataforma, reaccionaran de la misma manera y así estandarizar o uniformar los precios de esos productos.
Además, adujo la autoridad que el algoritmo se empleó para detectar los descuentos realizados por competidores que utilizaban otras...
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