Influencers y autorregulación
Published date | 13 October 2020 |
Author | Andres Pumarino |
En España a partir del 1 de enero del 2021 estará disponible un código de conducta de influencers, tema que en Chile también ha generado diversas discusiones, en especial en materia tributaria en especial por el Servicios de Impuestos Internos recordemos que el Servicio ya incorporó en su Plan de Gestión de Cumplimiento Tributario 2019 el análisis de esta tendencia de la economía digital,
El código recoge un conjunto de reglas que vincularán a los anunciantes adheridos a ambas asociaciones, así como a cualquier otro anunciante del sector y a influencers que voluntariamente se adhieran al mismo. En virtud del mismo todos los anunciantes adheridos deberán establecer en sus contratos con influencers la necesidad del cumplimiento de las normas que contiene. Igualmente, deberán favorecer la adhesión de los influencers al mismo.
El objetivo del código en España es que los contenidos digitales o menciones realizadas por influencers que tengan naturaleza publicitaria sean identificables como tales para sus seguidores. Así, en aquellos casos en los que la naturaleza...
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