Although for several decades we have experienced continuous technological developments, there is one in particular that stands out as the great revolution of this generation: the metaverse.
Probably at some point, we have all heard about this new phenomenon; however, there is still a lot about it that is unknown to us. For this reason, and because of the importance of this novelty, in this article, we will try to explain what the metaverse is and how this “new universe” affects us regarding the protection of intangible assets.
As in the science fiction film The Matrix, the metaverse creates a parallel universe that is not ruled by the physical and economic limits that we know, but is interpreted as a metaphor for real life. The metaverse allows us to create our own avatars to interact in cyberspace. The idea of this invention is to find an environment where humans can carry out our daily activities, such as communicating, dressing, working, playing, etc., through our avatars.
Now, you’re probably wondering where intellectual property comes into all this. First, as usual in the face of all great developments, it is necessary to slow down, think and assess how we are going to protect intangible assets. Big companies like Meta or Microsoft are already one step ahead in the protection of their intangible assets in this new universe. In addition to registering their products so that they can be used and marketed within this new universe, -as many well-known brands are starting to do- these two companies are among the few that currently offer products that introduce people to this new reality, such as the entry glasses to the metaverse.
Second, perhaps a less obvious aspect, the metaverse, as already mentioned, considers itself a parallel universe, and as such, comes to set its own rules. As we have seen in recent years, the Internet and virtuality have opened up multiple opportunities in our profession to discover lawbreakers. However, they also brought countless challenges. One of them: locating the infringer, who is only found on the network. The same is already happening in the metaverse; even more so since the same terms of...
