Misleading Burger King Advertisement - One Meal For Five Reais
A consumer from São Paulo filed a complaint at CONAR (Brazil's National Advertising Self-Regulating Council) against an outdoor advertisement made by Burger King that promised meals for R$ 5.00 (approximately US$ 1.00). The consumer claimed that the text informing that the offer is only available in a few Burger King stores is displayed in the advertisement piece in such an unreadable manner that he only noticed it after getting inside one of the stores.
The advertiser defended itself by affirming that all the information relevant to the consumers' decision is contained in the advertisement. Hence, it could not be considered as misleading.
Nevertheless, CONAR agreed with the consumer, taking into account as an important point the fact that the...
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