New Korea Brand Fashion Association Targets Counterfeits

• Law Firm: Marks & Clerk
• Subject Matter: Consumer Protection, Intellectual Property, Trademark, Dodd-Frank, Consumer Protection Act
• Author: Mr Megan Rannard
• Published date: 29 March 2023

WTR have recently reported that Korea's largest fashion company MUSINSA is playing a key role in the establishment of the Korea Brand Fashion Association. One of the key aims of the group is to monitor and prevent the distribution of counterfeit products in the Korean fashion market. So far, participating brands include K2, Lee, Mardi Mercredi, Mmlg, Thrasher and Wrangler and a spokesperson has confirmed that there are over 80 companies involved with the initiative.

With government approval, the association could launch as early as April 2023 and one of their major projects is the FAKE NEVER campaign which will help to educate the public about the problems associated with...