TikTok? Rather Not

• Published date: 02 April 2024
• Subject Matter: Employment and HR, Media, Telecoms, IT, Entertainment, Contract of Employment, Social Media
• Law Firm: Consolidated Employers Organisation
• Author: Siliziwe Rumbu

It is a new age, and Generation Z, aptly known as Zoomers, are beginning to make up a large part of the workplace. With that comes employees who actively engage in all forms of social media. They use Facebook, Twitter, Instagram, Snapchat and TikTok almost interchangeably. While social media certainly has its benefits, there is no doubt that underneath the surface lurks a dark underbelly.

These employees will often participate in TikTok videos, which are generally funny or uplifting skits, purely for entertainment. On TikTok, alarmingly, users sometimes can be seen filming their workplace or posting a personal video while wearing company clothing. They may even complain about colleagues or management in a TikTok video showcasing the workplace and employer in an identifiable and negative light.

Should such conduct be allowed, and can it lead to disciplinary action or even dismissal?

It is advised that all employers adopt a detailed social media policy, clearly indicating to employees what is and what is not allowed when using social media. The rules regarding the use of social media should be incorporated into the contract of employment and or the employer's disciplinary code.

This type of misconduct has been dealt with in the South African Courts before. In the case of Juda Phonyogo Dagane v South African Police Services (2018) 7 BLLR 669, the Labour Court dismissed a review application brought by an employee who challenged an arbitration award which upheld his dismissal for comments made by him on Facebook.

In Sedrick and Another v Krisray Pty Ltd (2011) 8 BALR 879...