Trade Marks On The Internet
In two recent cases before the High Court, Arnold J has referred
the following matters to the European Court of Justice (ECJ) for
guidance.
Liability of online information service providers (ISPs) for
trade mark infringement by users.
The High Court has ruled that eBay was not jointly liable for
trade mark infringement with several individual defendants who
placed counterfeit goods for sale on the auction site. eBay claimed
the benefit of the defences afforded to ISPs under Article 14 and
Article 15 of the E-Commerce Directive (2000/31/EC), on the basis
that it acted as a mere host of information (Article 14), and was
under no obligation to monitor the information it transmitted or
stored or to investigate any circumstances indicating illegal
activity (Article 15). The judge commented that "eBay could
and should do more to restrain future infringements and deal with
the problem of trade mark infringement", but it was under
"no legal duty to prevent infringement".
Judge Arnold also referred the following questions to the ECJ
for guidance on the basis that they are "unclear": (1)
whether eBay's own unauthorised use of L'Oréal's
trade marks as sponsored links to listings for infringing goods
meant that eBay was primarily liable for trade mark infringement;
(2) whether eBay should be entitled to a defence under Article 14
and Article 15; and (3) whether the court should grant an
injunction against eBay under Article 11 of the Directive on the
Enforcement of Intellectual Property Rights (2004/48/EC), since
eBay's services were being used by the defendants to infringe
L'Oréal's intellectual property rights.
Since there have been mixed decisions on these points in various
jurisdictions in the EU (for example, in France, eBay was ordered
to pay LVMH damages; L'Oreal succeeded against eBay in Germany;
and Tiffany failed to establish a trade mark infringement case
against eBay in the United States), the guidance that this referral
will bring will be much welcomed. However, until that time, there
will continue to be uncertainty in this area.
L'Oréal SA and others v eBay International AG and
others [2009] EWHC 1094 (Ch), 22 May 2009
Is keyword advertising trade mark infringement?
The High Court has decided to adjourn trade mark infringement
proceedings taken by Interflora against M&S, arising from the
purchase by M&S of variations of Interflora's brand name as
sponsored links under the Google AdWords scheme. The court has also
refused to grant an...
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