Un vistazo a la tendencia del Metaverso desde la óptica de la Propiedad Intelectual
Published date | 20 April 2022 |
Law Firm | Consortium Legal |
Escrito por: Fabiola Sáenz y María Cristina González
El metaverso es un concepto que ha tomado fuerza en una innegable realidad digital que impacta al orbe. Sendos autores han definido el metaverso como aquel universo virtual al cual nos conectaremos por medio de la internet, interactuando por medio de diversos dispositivos, los cuales nos permitirán tener una experiencia dirigida a los sentidos, de inmersión, tal y como si existiéramos dentro de este universo. Es la traslación del mundo físico al mundo virtual, donde existirán personas diseñadas por medio de avatares, lugares, e incluso la venta de bienes y servicios.
El auge del metaverso ha impulsado a grandes empresas a poner la mira en función de dicho innovador concepto digital, y mover sus fichas de ajedrez para adaptar los negocios a esta latente línea. Empresas como Mac Donald´s, Nike, Zara, H&M, Hermès entre otras llevan la vanguardia y ya están diseñando sus estrategias de mercado para funcionar en este nueva vida virtual, lo cual demuestra que esta realidad está más cerca de lo que pensamos.
Consecuentemente, surgen un sin número de interrogantes alrededor del tema, primordialmente dirigidas a entender y dimensionar la afectación de este universo sobre la Propiedad Intelectual, dadas las características disruptivas del entorno. ¿Podrán las leyes vigentes en las distintas jurisdicciones mundiales adaptarse a este nuevo escenario?¿Será requerida una transformación normativa para esta nueva realidad? ¿Cómo protegerán los titulares de derechos de Propiedad Intelectual sus intangibles? Lo cierto del caso es que, entre tantas dudas y a su vez, la abrupta acogida de la sociedad de este mundo digital, es menester por parte de los operadores del derecho empezar por entender el concepto, analizar los alcances sobre la Propiedad Intelectual e Industrial e iniciar oportunamente, los procesos necesarios de transformación normativa que fuesen requeridos.
Marcas y el metaverso
Delimitando el alcance del metaverso al ámbito de la propiedad industrial, y particularmente a las marcas, se viene gestando una tendencia de registro de marcas fuera del marco tradicional de clases que históricamente o usualmente han sido utilizadas. Se traduce en un interés por parte de las empresas de ampliar la protección marcaria con el fin de ser utilizadas de manera segura en el entorno digital. Un ejemplo de lo anterior, es la...
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