What, Exactly, Is A Browsewrap?

Browsewrap, clickwrap, clickthrough, terms of use, terms of service, EULA. Just what are we talking about and how did we get here?

In Nguyen v. Barnes & Noble, Inc., 2014 WL 4056549 (9th Cir. Aug. 18, 2014) the US Ninth Circuit wades into the subject of online contracting. Law professor Eric Goldman (ericgoldman.org) argues that these terms we're accustomed to using, to describe ecommerce agreements, only contribute to the confusion. The term "browsewrap" derives from "clickwrap", which is itself a portmanteau derived the concept of a shrinkwrap license. As one court described it in 1996: "The 'shrinkwrap license' gets its name from the fact that retail software packages are covered in plastic or cellophane shrink wrap, and some vendors... have written licenses that become effective as soon as the customer tears the wrapping from the package."

The enforceability of a browsewrap - it is argued - is based not on clicking, but on merely browsing the webpage in question. However, the term browsewrap is often used in the context of an online retailer hoping to enforce its terms, in a situation where they should have used a proper click-through agreement.

In Nguyen, the court dealt with a claim by a customer who ordered HP TouchPad tablets from the Barnes & Noble site. Although the customer entered an order through the shopping cart system, Barnes & Noble later cancelled that order. The customer sued. The resulting litigation turned on the enforceability of the online terms of service (TOS). The court reviewed the placement of the TOS link and found a species of unenforceable browsewrap - the TOS link was somewhere near the checkout button, but completion of the sale was not conditional upon acceptance of the TOS.

There is a whole spectrum upon which online terms can be placed. At one end, a click-the-box agreement (in which completion of the transaction is conditional upon acceptance of the TOS) is generally considered to be valid and enforceable. At the other end, we see passive terms that are linked somewhere on the website, usually from the footer, sometimes hovering near the checkout or download button. In Nguyen, the terms were passive and required no active step of acceptance. The court concluded that: "Where a website makes its terms of use available via a...