Write To Information - Technology, Media, Telecommunication, July 2022

• Published date: 06 August 2022
• Subject Matter: Media, Telecoms, IT, Entertainment, Privacy, Mobile & Cable Communications, Data Protection, Privacy Protection, Advertising, Marketing & Branding, Music and the Arts, Social Media
• Law Firm: TMT Law Practice
• Author: TMT Law Practice

A. TECHNOLOGY

1. Soccer club pilots 'smart scarf' to collect real time fan reaction

Manchester City, a football club operating in the top flight of English football, has partnered with CISCO Technologies to release the pilot of Connected Scarf, a "smart scarf" armed with sensors that the organization says will enable it to gauge fan emotions. According to the official Manchester City press release, the club has been piloting the accessory with six fans thus far and has recorded "over 120 moments of interest across the 90 minutes of a match." The scarf records a range of physiological measures, including heart rate, body temperature, and emotional arousal'and will enable the club to use the collected data to make "curated, customized experiences," for fans.

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2. PDPC publishes guidance on blockchain design, cloud security

Singapore's Personal Data Protection Commission released new guidelines for data protection associated with deploying blockchain applications that process personal information. The guidance seeks to cover data-protection-by-design principles and potential accountability management measures to ensure safeguards within blockchain apps. The PDPC also published an infographic for cloud service providers containing best practices for data security in the cloud. This document intends to guide organisations in making these choices when storing personal data on a blockchain network.

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3. Centre aims to make Big Tech pay for using content from news publishers:

The Central government is currently discussing a potential revision of the IT regulatory regime in India, to make Big Tech platforms (Google and Facebook) pay digital news publishers for using their content on their respective platforms. This follows from the policy moves in Germany, Australia, and Canada over the past 2 years to ensure digital news publishers are compensated for the use of their original content on Big Tech Platforms. Google is presently under investigation by the Competition Commission of India, for alleged abuse of its dominant position in the online news media market, over its advertisement revenue collection and distribution policies.

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4. Joint study to analyse the IP impact of NFTs

The United States Copyright Office and the United States Patent and Trademark Office (USPTO) announced that they would be conducting the study, responding to a recent request by two lawmakers to establish how NFTs will change the IP field soon. Senator Thom Tillis...